Public Sector Consulting Launchpad will have you laser-focused on your business – what exactly is your consulting business and how will you position and market yourself?
These are some of the common questions and issues people dwell on as they make the transition:
- What services will I provide?
- I have so many skills and experiences, what do I focus on as a consultant?
- If I narrow down a niche, won’t this have me missing out on potential consulting opportunities?
- How on earth do I market myself?
- Maybe I don’t need to actively market myself; surely my reputation will be enough to generate business?
- I’ve never taken a lot of notice of LinkedIn as an employee – is it more important now?
- What’s a capability statement and do I really need one?
Launchpad is delivered via a series of interactive worksheets that guide you step by step through
- Identifying your ideal target client
- Defining your service offering
- Developing your capability statement
- Developing a marketing strategy
Once you’ve completed the work I will review your capability statement, updated LinkedIn profile, and marketing strategy.
We then spend a 1-hour Zoom session together to refine your materials.
If you have questions about the Launchpad program, book a 15-minute call with me